Seo, or search engine optimization, can be an effective tool for marketing your law firm and its services to new clients and connecting with existing ones. Here are three benefits of law firm seo that you should know about if you’re planning on launching or expanding your firm’s online presence through internet marketing.
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Is it worth it?
The cost to take your business online is often overestimated. Some law firms charge as much as $15,000 per month for an online presence, but when it comes to getting new clients, that money may be better spent elsewhere. The reality is that most cases are settled before going to trial—the real money in legal fees is made by working with existing clients and not attracting new ones via internet marketing.
How long does it take?
The average search engine optimization campaign takes between three and six months. It’s important to plan your investment in search engine optimization to coincide with your other marketing endeavors. For example, if you intend to launch a new website in Q3, you should start your search engine optimization campaign at least one month prior (the longer you wait, the harder it will be to overtake existing content).
What are the benefits?
There are a lot of reasons you might want to invest in law firm SEO, and one of them is that it can be pretty effective for rankings. Depending on your industry, there’s a possibility that top search results could get as much as 50% of total traffic.
Where do I start?
Before you start your digital marketing campaign, take a moment to learn about your audience. Learn about what they are searching for, and create content accordingly. For example, if people searching for [law firm] in Google search results rarely click on links from law firms, that might be an indication that Google is not a valuable traffic source for law firms at all.
A study published in The Journal of Legal Studies found that law firms with higher rankings on Google’s search results enjoyed an increase in business for their firm. In a time when competition for clients is fierce, an online presence is crucial to gain new clients. If you haven’t already, start implementing these law firm SEO strategies today to see your business grow exponentially.