Getting started with email marketing can be tricky if you don’t know which service to choose, or how to use them correctly in order to grow your business. Email marketing software can vary from simple and affordable to complex and expensive, so it’s important to weigh your options before diving in with all of your resources. To help you make an informed decision, we’ve gathered together some of the best email marketing services available today. Check out our list below and learn why these are so popular among small businesses around the world.
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Typeform
Sometimes, you may want to stand out from your competition or meet customer needs in a more personal way. Typeform makes this easier. You can create surveys and quizzes that follow a conversational flow and make them feel more natural. Typeform not only lets you collect valuable data in an enjoyable way, but it also provides an autoresponder service to generate leads.
MailChimp
If you’re just getting started with email marketing, MailChimp is a great free tool to use. It’s very easy to set up, and there are some beautiful templates to choose from when sending out emails. They also offer statistics on clicks and opens. These statistics are especially helpful if you plan on creating an email sequence that uses click-throughs to your site as an incentive for subscribers.
BlueHornet
With BlueHornet’s all-in-one email marketing solution, you can send personalized and targeted emails to your customers directly from your WordPress website. You don’t need any coding skills or knowledge of HTML—or even have a website! Instead, you can embed a small snippet of code on your website and start sending out newsletters in minutes. BlueHornet also allows you to easily add custom forms to collect leads from your website, too.
Conclusion
Just like with website design, there are more and more businesses turning to email marketing as a powerful tool for growth. But if you’re not careful, it can get expensive—very quickly. To make sure you don’t spend too much on your business’s marketing campaign, check out our rundown of all of our top picks for best email marketing services: MailChimp, Campaign Monitor, and ActiveCampaign. We break down their features, pricing models, and integrations so that you can easily pick which one is right for your business.
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