If you operate a website, you must have a basic understanding of search engine optimization in order to benefit from free organic search results. On-page and off-page optimization are two main components of SEO. Because off-page optimization is so complicated, it’s best to hire an SEO professional to obtain the best results. Before you begin working on your off-page initiatives, you must first ensure that your website is search engine friendly. We’ll go over the best techniques for on-page search engine optimizations.
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Tags for titles
They must be distinct for each web page and should inform search engines that your pages are appropriate for specific search results. A dash should be used to differentiate a primary keyword from a secondary keyword in title tags. To be displayed correctly on all devices, they should be no more than 55 characters long.
Content that has been optimized
First and foremost, your material must be distinctive and valuable to your audience. It should be concentrated on keywords with significant search volumes. The key words should be evenly distributed across your articles, with a maximum distribution of 5%. If you have a long blog post, make sure the major key is mentioned no more than four times.
Links, both internal and external
Search engines prioritize both internal and external links. Internal links demonstrate that your website is well-organized and that all of your pages are focused on the same major theme. External links, on the other hand, demonstrate that your content has been thoroughly studied and that you want to present all relevant information to your viewers.
Tags in the header
Header tags are a sign of well-structured material for search engines. At least one H1 tag and numerous H2 tags should appear in each of your blog posts. Most content management systems utilize an H1 element for the headline of a blog post by default. The core keyword should always be in the H1 tag.
Photos are the most common assets used in blog posts, and you should use ALT tags and give your images titles that include your major keywords. Image ALT tags can drive traffic to your site from image searches, but they can also benefit users who use screen readers.