Importance of SSL certificate in SEO
SSL is a technology that encrypts and protects data on the Internet by transmitting data from one computer to another. We protect all types of data, from credit cards to email addresses and other information we collect on our website.
How Does SSL Affect a Website’s SEO?
SSL certification directly or indirectly affects the overall SEO of your website. In 2014, Google announced that it would help rank safe websites. This is a secondary direct ranking signal, but there are other indirect benefits of having a secure website that can improve your ranking. For example, search rate, which is the percentage of people who access and leave a website quickly, affects the overall ranking of a website, and if a website is not secure, users will see the tag at the top. Page. This indicates that many users will leave your page quickly, which can increase your websites bounce rate and negatively affect your ranking. autumn. On the other hand, users can stay longer if they feel they can trust the site you get by ensuring your safety. Also, search engines like Google and Yahoo/Bing use SSL authentication as a ranking factor basing on SSL cert.
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