Regardless of whether you’re a beginner or a seasoned pro, the prospect of creating a WordPress eCommerce site can be quite intimidating. If you talk to people or do a little more research on the internet, you’re bound to come across dwindling thoughts and ambiguous statements.
The main reason for this is that everyone has a different theory about how to design an online store. Of course, balancing navigation and appearance is a real and difficult challenge.
Your primary goal with an eCommerce store would be to sell more of what your company has to offer, right? However, if you haven’t been paying attention,
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Titles and names that are SEO-friendly
When presenting a title, think about what your target audience is likely to be looking for. This will help your business rank higher on popular search engines like Google and others. This in turn leads to more sales for you.
To make your job easier, there are a plethora of premium WordPress plugins available to meet a variety of SEO requirements. You can use these plugins to design the store in such a way that all of the pages appear differently on search engines by including focal keywords and other important data for each product.
You only need to pick an appropriate plugin, install it on your WooCommerce store, activate it, and begin using it. That’s all there is to it. If you wish to change something, every plugin allows you to do so without too much difficulty.
The Search Bar Should Be Easily Recognized
If your online business sells a variety of products, keep in mind that your customers will not follow every product or site they ask for.
In this case, you’d want to make sure you’re making the search process as simple as possible for them. To accomplish so, having a visible search bar that everyone can reach instantaneously would be quite beneficial. For your homepage or landing page, you might wish to skip the micro search features.
Instead, select a conspicuous search box that will be shown on the front and center of the page, making it easy to find and use. Any of the well-known portals will have a large search bar prominently displayed at the top. To increase engagement, use this method.
View Cart Button should be visible
You’ve probably noticed that almost every other online retailer has a shopping cart symbol somewhere on the page, generally in the upper right corner. Customers can use this single icon to see the items they’ve added to their shopping cart. Make sure the icon you’re using, such as a shopping bag or a shopping cart, is unique and easily identifiable. In any event, the last thing you want to do is cause confusion among your prospective customers, right?
Because this button is so important, it’s also a good idea to make it stand out. You can choose bright colors that contrast with the page’s background and other elements.
Considering the loading time
According to Kissmetrics, even a one-minute delay in loading the store can result in a 7% drop in conversion rate. That simply emphasizes how critical speed is to your success. There are various strategies to maintain the loading time under the benchmark, so don’t be concerned.
To begin, you may select mobile-friendly WordPress ecommerce themes that won’t cause your business to lag when viewed on a mobile device, such as a smartphone or tablet. Then, to keep the speed at its peak, you can optimize your photographs and cache.