This course offers an in-depth look into Google Ads, a powerful tool for driving sales, leads, and website traffic for your online business. You will gain knowledge of how to create display campaigns and ads, display targeting, and build display remarketing campaigns to track users as they navigate the internet. Additionally, you will gain insight into how to target specific audiences, demographics, and content to ensure you are reaching your customer base. Finally, you will learn how to effectively optimize your campaigns in Google Ads.